- Wissensdatenbank A - E -


Glossar für Online-Marketing-Fachbegriffe


A


Accelerated Mobile Pages (AMP)

Google Ads (Google AdWords)

Advertorial / Sponsored Post

Ad Rank / Anzeigenrang

Agile Content Development

ALT-Attribut

Ankertext (Anchor-Text)

Anzeigengruppe

Google Analytics

Affiliate-Marketing


B


Backlink

Bad Neighborhood

Bing

Blocker

Bounce Rate (Absprungrate)

Branchenbuch

Briefing

Broken Link

Buzz Marketing

Broad Match


C


Canonical Tag

Click Through Rate (CTR)

Cloaking

Core Web Vitals

Chief Marketing Officer (CMO)

Content-Marketing

Content

Content Editor

Content-Relevanz

Customer Journey

Cookies

Content Management System (CMS)

Content Score

Conversion Rate / Konversionsrate

Customer Experience

Content-Distribution

Co-Citation

Content Promotion

Cloaking

Adwords Conversion-Optimierungstool

Conversion

Crawler, Spider, Bots

Conversion

Conversion Rate

Conversion-Rate-Optimierung

Conversion Tracking


D


Defekter Link

Distributionspolitik

Direct Answers

Domain Popularity

Domain Popularity

Domain Trust

Doppelter Inhalt

Duplicate Content

Deeplink

Display Netzwerk (GDN)

Dynamic Keyword Insertion

Adwords Display URL


E


E-A-T / YMYL

Ecosia

Entität

Earned Media

Exact Match

Adwords Editor