- Wissensdatenbank A - E -
Glossar für Online-Marketing-Fachbegriffe
A
Accelerated Mobile Pages (AMP)
Advertorial / Sponsored Post
Ad Rank / Anzeigenrang
Agile Content Development
ALT-Attribut
Ankertext (Anchor-Text)
Anzeigengruppe
Google Analytics
Affiliate-Marketing
B
Backlink
Bad Neighborhood
Bing
Blocker
Bounce Rate (Absprungrate)
Branchenbuch
Briefing
Broken Link
Buzz Marketing
Broad Match
C
Canonical Tag
Click Through Rate (CTR)
Cloaking
Core Web Vitals
Chief Marketing Officer (CMO)
Content-Marketing
Content
Content Editor
Content-Relevanz
Customer Journey
Cookies
Content Management System (CMS)
Content Score
Conversion Rate / Konversionsrate
Customer Experience
Content-Distribution
Co-Citation
Content Promotion
Cloaking
Adwords Conversion-Optimierungstool
Conversion
Crawler, Spider, Bots
Conversion
Conversion Rate
Conversion-Rate-Optimierung
Conversion Tracking
D
Defekter Link
Distributionspolitik
Direct Answers
Domain Popularity
Domain Popularity
Domain Trust
Doppelter Inhalt
Duplicate Content
Deeplink
Display Netzwerk (GDN)
Dynamic Keyword Insertion
Adwords Display URL
E
E-A-T / YMYL
Ecosia
Entität
Earned Media
Exact Match
Adwords Editor